NOVEMBER2022B2BCHINAB2BMARKETIngTRENDSANDPRACTICES:BREAKthROUGHINB2BLEADGENERATIONMEthODSB2BCONTENTBACKGROUND,MEthODOLOGY&SAMPLIngPAGE3-4INTRODUCTIONPAGE5PART1:B2BMARKETIngSPENDS&EFFECTIVENESSB2B出...
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联合出品：百度营销研究院+百度家居行业组百度营销丨百度营销研究院丨百度家居行业组家居增长新动力百度家居行业洞察报告家居增长新动力百度家居行业洞察报告HOMEINDUSTRYMARKETIngREPORthOMEINDUSTRYMARKETIngRE...
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OutlookforAdvertising,MarketingandData2023:CloudsOntheHorizon?BruceBiegel,SeniorManagingPartnerJanuary18th,2023AboutWinterberryGroupAspecializedmanagementconsultancythatoffersmorethantwodecadesofex...
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智能终端营销白皮书Marketingofthings中国传媒大学广告学院MOTMMA中国国家广告研究院CONTENTS目录/迎接智能终端新世界01./新平台智能终端核心价值02./新基建流量资源与终端能力03./新场景智能终端营销实战04.MOT...
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12theJoyofBenchmarkingWell,theannualM+RBenchmarksStudyis…notthat.thereality,difficulttoswallowthoughitmaybe,isthatourworkandourworldaremuchtoocomplextoallowforsuchaprescriptiveapproach.themethodsf...
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Mediaocean’s2022MarketReportand2023OutlookUsingdatagatheredfrom600+leadersatadvertisingagencies,techcompanies,andmediaproviders,thisend-of-yearreportfeaturesinsightsonmarketingtrendssettoimpactthe...
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BestGlobalBrand2022Report—3Introductionthere’slittledenying,wearelivingthrougharenaissance,aperiodintimewhenourunderstandingoftheworldshifts.Changeisperpetual;it’sthemodusoperandiinwhichwemustbu...
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thestateofomnichannelmarketingin2023Navigatingchangingconsumerbehavior,overcomingbarriersandoptimizingmeasurement$thestateofomnichannelmarketingin2023Navigatingchangingconsumerbehavior,overcomingba...
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升级市场职能带动企业增长2023B2B营销带动式增长白皮书Marketing-ledGrowth0102目录Contents获客/06前言/04培育/14Part1Part2Part32.1品牌意味着能力、信任/072.2构建完整的营销获客体系/082.2.1DigitalMarketing...
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